Any time I mention ASMR, I either get a puzzled or a disturbed look from others. Many people either do not know about ASMR or they have major misconceptions about the current fad that is becoming more mainstream, especially in commercials- just think of the 2019 Super Bowl commercial featuring Zoe Kravitz and a Michelob beer. Before a few months ago, I was one of those people who had absolutely no clue what it was. Initially mentioned to me by a close friend, I shrugged it off until I discovered that one of my Instagram followers had a YouTube channel for ASMR. Full of curiosity, I decided to check it out. Dougha ASMR was my first experience and I absolutely loved it! Btw, check out her channel (pic below) 😊 Haven’t looked back since. I can honestly say I watch at least one ASMR video per day. It has done wonders for my mental health.
What is ASMR? ASMR stands for Autonomous Sensory Meridian Response which provides tingling sensations in the scalp and down the back of the neck, as experienced by some people in response to a specific gentle stimulus, often a particular sound. Please note that these ‘tingles’ are not usually sexual, although some forms of ASMR has been extremely sexualized. These sounds are labeled as triggers and often promote relaxation, and has been known to help with anxiety, depression, and insomnia. Those who have gone down the ASMR rabbit hole, continue to rave about the benefits. So much, that these claims have caught the attention of several psychologists interested in conducting scientific research about the benefits of ASMR. Dr. Giulia Poerio of the University of Sheffield’s Department of Psychology conducted a study and found that those who engaged in ASMR reported feeling relaxed, as well as feeling more positive and socially connected. There were also reports of decreased heart rates and increased endorphins in brain activity. These findings are comparable to findings of stress reduction techniques such as meditation. However, not everyone experiences the phenomenon of ASMR. Scientists believe this is due to neurological nuances between different people, as well as some personality parameters. Stephen Smith, an associate professor of psychology at the University of Winnipeg, conducted a study in which 290 individuals with ASMR and 290 matched controls completed the Big Five Personality Inventory. Research showed that people who experience ASMR demonstrated significantly higher scores on Openness and Neuroticism, and significantly lower levels of Conscientiousness, Extraversion, and Agreeableness compared to matched controls. What this means is that if you experience ASMR, you tend to be more creative and have a broad range of interests, along with being more likely to experience sadness and anxiety. On the flipside, you are more likely to despise set schedules and often feel exhausted after socializing. There’s a whole science to it!
Speaking of triggers, I have a few I am found of. I really enjoy personal attention ASMR, the kind that tells you positive affirmations and how much you are appreciated. There are even some videos that do reiki cleansing and alleviate headaches; LOVE them. I also enjoy scratching sounds, especially when it is mic scratching- it literally sounds like howls of wind. And then there are some triggers I DO NOT like, like the videos of people eating excessive food, formally known as Mukbang. This was originated in South Korea and has grown popularity in the states. I noticed that when you search tags on IG for ASMR, Mukbang is what usually comes up. I can tolerate a video or two of it, but after a while, all of the mouth and chewing sounds makes my stomach turn. There is so much more than Mukbang, trust me! Some suggestions I have for ‘ASMRtists’ is Gibi ASMR- the queen of mic scratching; Karuna Satori ASMR- I love her reiki cleansing and fixes for insomnia; Batalas ASMR- she does a lot of fast and aggressive triggers which helps me concentrate hardcore; and of course Dougha ASMR- who opened my awareness with ASMR and has a really dope roleplay video for Cranial Eye Exam. For kicks and giggles, you can also find a video of Cardi B doing ASMR; I have to admit, I’m pleasantly surprised at how good she did.
ASMR is not for everyone, but I hope I have been able to shed some positive light on it. I have nothing but positive things to say about it, even when my own friends shun me and say I’m weird for enjoying it lol. If you have any questions, please feel free to ask away! I am not expert, but I am interested enough to dig around and find some research on it. Thank you for reading and happy Hump Day!